Fine-Tuning Facebook for Libraries

Presenter:  Laura Solomon

Format:  Webinar

Date:  Thursday, July 12, 2012

Start Time:   12 Noon Pacific

1PM Mountain

2PM Central

3PM Eastern

This webinar will last approximately one hour. Webinars are free of charge.  Registration is ONLY done on the day of the event on the WebEx server starting 30 minutes before the start of the webinar. No Passwords are required.  For Tips and Registration Information, please go to http://infopeople.org/training/webcasts/tips.html

For more information and to participate in the Thursday, July 12, 20 webinar, go to http://infopeople.org/training/fine-tuning-facebook-libraries

Sure, it’s incredibly simple for your library to set up a Facebook presence. But, then what? How can you really make it useful for visitors?

• Learn the do’s and don'ts of managing your library’s Facebook account and what you can do to attract more fans.
• Get the lowdown on using Facebook Insights, the built-in metrics application.
• See real examples of libraries that showcase the good, the bad and the ugly.
• Get ready to make your library's presence on Facebook a whole lot better!

At the end of this one-hour webinar, participants will:

• Be able to identify at least three strategies for effective Facebook posting
• Be able to list at least 2 critical differences between a Facebook Profile and a Facebook Page
• Be familiar with some of the key metrics available via Facebook Insights

This webinar will be of interest to library PR and marketing staff, and staff responsible for maintaining Facebook for their library.

If you are unable to attend the live event, you can access the archived version the day following the webinar.  Check our archive listing at:  http://infopeople.org/training/view/webinar/archived