Engaging through mobile apps

Adobe & Mobile Apps In this online session, join Adobe and the Notre Dame Athletics Department to learn how Fighting Irish Digital Media engaged fans and stakeholders through their 2012 Season Review and BCS Championship Game app. Showcasing season highlights, player bios, and the rich traditions of the university, Notre Dame was able to actively engage its fan base, easily convert existing content to digital, and speed time-to-market for their app. Join us for this exciting glimpse into the mobile strategy of one of the nation's most talked about athletic programs. Tim O'Connor Fighting Irish Digital Media As part of Fighting Irish Digital Media (FIDM), Tim O'Connor oversees digital and social media strategy for Notre Dame Athletics. Tim's team consists of a social media community manager and a blogger, who are responsible for engagement with Irish fans on all major social media platforms. He is a 2002 graduate of the University of Notre Dame, where he majored in design. Register now.

Engaging through mobile apps Thursday, February 21 10:00 a.m. PT | 1:00 p.m. ET Duration: 60 minutes Featured speaker: Tim O'Connor Fighting Irish Digital Media University of Notre Dame