Dates: June 1-28, 2013
Credits: 1.5 CEUs
Marketing in the 21st century is an asynchronous, online course designed for MLS candidates, graduates, librarians and paraprofessionals who are charged with creating marketing and promotions plans. It will highlight the overall importance of using marketing and promotions to increase awareness of our services and our profession. Far too often today, people say our profession is dying. This course teaches its participants that marketing and promotions can help us better serve our patrons in the 21st century, while improving awareness and regard for our profession.
Learning aids include several user-friendly tools and resources (checklists, diagrams, outlines) that beginners can use to create a marketing plan. Participants will use basic project management principles to help them manage creating and implementing a simple starter marketing plan. Practical examples of such will be included. Additionally, there will be assigned readings and web-extras for them to review.
In a final project(s), participants will create a guiding mission statement, plan of action (hitting on project management applications) and list of promotional activities for implementation in their library.
Debra Lucas-Alfieri has been the Head of Reference and Interlibrary Loan at D’Youville College in Buffalo, NY, since 2002. She has published several book chapters and peer-reviewed journal articles, as well as dozens of encyclopedia articles. She has served as a guest lecturer in the field of librarianship and research (2007-), was the Leadership Institute Graduation Keynote Speaker (2009) and is in Who’s Who in America and Who’s Who of American Women (2008-).
Interview with Debra: