Monday, August 5, 2013

Aug: Marketing Libraries: What the not-for-profits can learn from the lots-of-profits

August 29 (11-12 pm)

You built it and promoted it, but they didn’t come? Libraries can learn from marketing strategies that for-profit organizations use. Get beyond the one-off approach to promotion. Explore how to build "ambient awareness," establishing your library as an authoritative source and a definitive provider of services for the community. Learn how to use social media not only for communication, but as a tool to monitor and document the impact of the library. Get your whole team on board to tell the library’s convincing story of its impact on your community.

For more information and to register for this program, visit: