August 29 (11-12 pm)
(WebJunction)
You built it and promoted it, but
they didn’t come? Libraries can learn from marketing strategies that for-profit
organizations use. Get beyond the one-off approach to promotion. Explore how to
build "ambient awareness," establishing your library as an
authoritative source and a definitive provider of services for the community.
Learn how to use social media not only for communication, but as a tool to
monitor and document the impact of the library. Get your whole team on board to
tell the library’s convincing story of its impact on your community.
For more information and to
register for this program, visit: https://www.webjunction.org/events/webjunction.html
