Beginning Monday, February 3, 2014
Your library's branding and positioning influence your institution's funding, political support, usage, and loyalty in the community. In this eCourse Suzanne Walters and Kent Jackson, expert marketers for both public and private organizations, as well as experienced graduate-level instructors, translate the principles of intelligent branding, positioning, and promotion to the complex day-to-day needs and aspirations of today's libraries.
After participating in this eCourse, you will be able to:
• Understand how best-practice branding and positioning promote your library's unique qualities and strengthen its role in the community
• Take a unified strategic approach to positioning the library within the community
• Understand how branding and positioning enhance fund development, political support, and customer loyalty to your library
• Apply concepts from the eCourse, supported by a PDF version of the instructors' book, to the branding, marketing, and positioning opportunities in your organization