Date: Wednesday, February 5th, 2014
Start Time:
12 Noon Pacific / 1PM Mountain / 2PM Central / 3PM Eastern
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Are you launching a new ebook service and
looking for ways to get started on the right foot?
·
Do you want your existing ebook collection to
have the same vibrancy and staff support as your print collection?
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Frustrated by the different levels of ebook
usage and knowledge among your Library users?
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Looking for ways to recommend ebook titles to
users who aren’t in the Library building?
Ebooks are increasingly in demand, and libraries may
experience a gap between their users needs and their ebook services. A
combination of marketing, tech support, and readers’ advisory can fill this
gap.
Though ebooks can present a new set of challenges for
libraries, many ebook services can be merchandised using tools that library
staff are already familiar with, making it easier for libraries to provide the
human element so crucial to recommending books.
This webinar will help you develop a more comprehensive plan
for ebook merchandising in your library and online, allowing you to better
serve your current ebook readers, as well as reach out to a new group of users.
At the end of this one-hour webinar, participants will:
·
Be able to understand the three facets of ebook
merchandising: merchandising the service, merchandising the support, and
merchandising the titles
·
Be able to identify at least one strategy for
improving ebook merchandising for each facet in their library
·
Know strategies for introducing technology to
new e-reading public
·
Know the differences in marketing requirements
and capabilities from different ebook providers
This webinar will be of interest to public library frontline
staff, collection development and readers’ advisory administrators.
For more information and to participate in the DATE
webinar, go to LINK
Webinars are free of charge, you can pre-register by
clicking on the Register Now button (at the top and bottom of this
page). If registering with less than 30 MINUTES from the start of the webinar
you can join directly from the thank you page by clicking the Join Now
button. If you pre-registered you will receive an email with login link and
a reminder email the day before the event.
If you are unable to attend the live event, you can
access the archived version the day following the webinar. Check our
archive listing at: http://infopeople.org/training/view/webinar/archived
