February 4, 2014 2-3 pm EST
In this webinar, learn the fundamentals of creating, disseminating and analyzing a library survey in order to better understand the needs of your community, and to build awareness of the services your library provides.
Surveys are often the tool of choice when you want to determine how to meet the needs of your community or measure your library’s impact. But do you know how to use the tool effectively? Choosing the right survey style for the situation and knowing which question type will elicit the best responses are critical elements for gathering meaningful information. Learn how to conduct an effective survey that can be used to make, measure, and meet your library’s goals. The results may just surprise you. At the end of this one-hour webinar, participants will:
Understand why and how to conduct a survey
Describe the key elements of an effective library survey
Discuss the pros and cons of different survey styles
Identify 5 main question types and when to use each of them.