April 1-28, 2014 $300 per ballot campaign, which includes two individual registrations
EveryLibrary will convene a 4 week intensive workshop for library communities anticipating a ballot measure within the next 12 - 16 months. The workshop will actively engage campaign stakeholders in both "Information-Only" and "Vote Yes" contexts on the practical aspects of planning and running a successful campaign. Workshop participants will be guided and personally coached through the steps to successfully build the infrastructure necessary to run either an Information-Only or Vote Yes voter awareness and activation campaign. By the end of the workshop, participants will produce several fully drafted pieces, including: a communications plan for web, social, traditional media, and community engagement; a plan of action to engage allies and endorsements; a fundraising plan; campaign messaging and theme; a campaign specific online collateral and editorial; and opposition research. The workshop will be held online in an asynchronous setting that includes readings, videos, slide presentations, and homework. Participants should expect a high level of engagement from workshop instructors and an in-person one-on-one teleconference at the midpoint of the session.