Friday, February 28, 2014

Mar: Fundraising the SMART Way: Why We Need a Fundraising Revolution (4Good)

March 5 (1-2 pm Mountain)

Fundraising: the business function that nonprofit professionals love to hate. Why? Without predictable, consistent income growth, charities struggle mightily to fulfill their missions and achieve their visions. Yet the data show income growth for most charities is sluggish or worse, in spite of the onslaught of new technologies, training programs, and graduate schools offering advanced degrees. Maybe it’s time to do something different: to look at the way fundraising is managed, not just the way it’s done.

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