Friday, February 28, 2014

Mar: How to write a stunning direct mail package piece by piece (4Good)

March 26 (1-2 pm Mountain)

In this webinar, you’ll learn how to make your appeal letter, step by step, from start to finish. We’ll look at all of the different kinds of envelopes, and which ones have gotten the greatest return. You’ll learn what headers work and why. We’ll look at the top nonprofit mailers in the US and talk about what works best. Have you ever experimented with enclosures? If so, you’ll hear about some controversial enclosures and what REALLY works. You’ll learn how to create tension in your letter, that urgency that makes people give. What if your board doesn’t like your ideas? This webinar will walk you through how to get around writing by committee, step by step.

For more information and to register for this program, visit: