Tuesday, March 4, 2014
12 Noon Pacific -- 1PM Mountain -- 2PM Central -- 3PM Eastern
- Do you wish your library got more credit for its wide range of offerings?
- Do you sometimes feel pressured to make tough choices without adequate information?
- Has your library documented everything there is to know about how items move through the system, and next to nothing about how users move between services?
- Are you reluctant to delve into patron data for fear of compromising confidentiality?
If
you suspect that better data might contribute to better decisions, you're
right! Let's face it – as library services evolve, traditional statistics paint
an increasingly limited picture of what's really going on. Today's library is
supposed to be a "people place," yet we pay relatively little
attention to people-related data. In this webinar we'll explore the human side
of library measurement, taking special care to improve our understanding of our
users without sacrificing confidentiality or invading their privacy.
You
do not need previous knowledge of statistical methods or research techniques to
benefit from this discussion. We'll focus on simple, practical approaches to
analyzing:
- Patron recruitment and retention,
- Usage life-cycles,
- In-building navigation and browsing,
- Past and future demand for services,
- Target audiences' communications preferences, and
- Overall patterns of library use.
You'll
learn low and no-cost methods for gathering patron data, including the kinds of
reports you can reasonably request from your IT department or automated system
vendor.
Whether
you're scheduling desk coverage, defending a budget, reaching out to new users,
writing a grant, planning an ad campaign, or just trying to figure out which
services are working well and which may need another look, this webinar will
help you make sense of the patron side of the equation.
This
webinar will be of interest to anyone who collects, reviews, interprets,
presents, or makes decisions based on library service statistics, including
library managers, supervisors, team leaders, and professional staff, other
library service developers and designers, IT/systems personnel, grant writers,
trustees and commissioners, and anyone who is interested in using data to
improve services to library users.
For more information and to participate in the Tuesday,
March 4, 2014 webinar, go to https://infopeople.org/civicrm/event/info?reset=1&id=377
.
Webinars are free of charge, you can pre-register by
clicking on the Register Now button (at the top and bottom of this
page). If registering with less than 30 MINUTES from the start of the webinar
you can join directly from the thank you page by clicking the Join Now
button. If you pre-registered you will receive an email with login link and
a reminder email the day before the event.
If you are unable to attend the live event, you can
access the archived version the day following the webinar. Check our
archive listing at: http://infopeople.org/training/view/webinar/archived
