An Infopeople online course, June 3 – June 30, 2014
The
most powerful marketing occurs when one person is talking and listening to
another, face to face or through social media. This word-of-mouth marketing
(WOMM) is an affordable tool in a world of communication clutter. How can you
harness WOMM to build a buzz for your library?
In
this course, you’ll learn:
- The basics of marketing in general and the specifics of word-of-mouth marketing
- What makes things contagious, from YouTube videos to consumer products
- How these experiences provide actionable techniques for libraries
- Steps to using WOMM to promote a specific service or program
Instructors: Peggy Barber and Rachel Smalter Hall
Fee: $75 for those in the California library community, $150
for all others.
