Friday, April 25, 2014

Jun: Build a Buzz for Your Library: Word-of-Mouth Marketing in Person and Online (Infopeople)

An Infopeople online course, June 3 – June 30, 2014

The most powerful marketing occurs when one person is talking and listening to another, face to face or through social media. This word-of-mouth marketing (WOMM) is an affordable tool in a world of communication clutter. How can you harness WOMM to build a buzz for your library?
In this course, you’ll learn:
  • The basics of marketing in general and the specifics of word-of-mouth marketing
  • What makes things contagious, from YouTube videos to consumer products
  • How these experiences provide actionable techniques for libraries
  • Steps to using WOMM to promote a specific service or program

Fee: $75 for those in the California library community, $150 for all others.

For a complete course description and to register go to