Oct 6-Nov 24, 2014 through Coursera
Google Inc. is one of the key success stories of the Internet era. The company has expanded beyond its original search business through innovation and acquisition to touch the lives of nearly every person who lives life online. For example, Americans spend more than 3,400 hours per year using consumer media, the field where Google’s impact is most profound, and citizens around the world must understand what the company has wrought not only to control their offline and online environments, but also to interact and engage successfully with anyone in our professional and personal lives.
Enrollees in this course learn how to understand the tactics that modern media companies, journalists, marketers, politicians, technologists, and social networks are using to reach them and affect their behavior. They learn how to adopt strategies that put them on an even footing with these entities in achieving their own communications goals.