Friday, August 22, 2014

Sep: Consistent Communication: Coordinating Marketing Efforts Across Platforms (Infopeople)

September 23rd, 2014
Pacific - 12 Noon, Mountain - 1 PM, Central - 2 PM, Eastern - 3 PM

In the old days, a well-written press release and a few posters did an effective job of reaching your community. We now live in a time where people expect to receive information through their preferred communication channels. With so many options and limited staff and time, what can a library do?
•    Facebook, Twitter, Google +, Tumblr and Instagram. Your library hardly has enough time to create print and web promotional materials - how can you possibly add more marketing channels?
•    Your Facebook presence only has a handful of followers, should you keep going or give up?
•    Is there one marketing channel or a combination that is right for your library?