Thursday, September 4, 2014

Oct: Using Twitter for Marketing and Outreach (ALA)

A 90-minute workshop, Wednesday, October 29, 2014 at 2:30pm Eastern/1:30pm Central/12:30pm Mountain/11:30am Pacific

This workshop will empower participants to build a consistent, effective library Twitter presence that creates value for library users and promotes the library, its resources, and its services. Twitter is a powerful tool that allows you to build community and reach out to people in real-time. Libraries can leverage Twitter to market themselves, gain a better understanding of their users, and provide service and support.

This workshop will show participants the benefits of a library Twitter presence as well as information and tips on how to successfully and efficiently manage that presence. They will learn how to build awareness of conversations and mentions of their library by creating a social media dashboard. (Dashboards allow you to create saved searches, schedule tweets, and manage multiple social networks, all of which save valuable time.)

Participants will also learn what types of content make for good tweets and which times are the best to post. Participants will learn about tools that provide metrics and data that can be used to measure success and improve effectiveness.