Friday, February 27, 2015

Mar'15: Balancing Science with Person-Focused Research (O'Reilly)

Tuesday, March 10, 2015
1PM PT, San Francisco | 4pm - New York | 8pm - London | Wed, Mar 11th at 1:30am - Mumbai | Wed, Mar 11th at 4am - Beijing | Wed, Mar 11th at 5am - Tokyo | Wed, Mar 11th at 7am - Sydney
Duration: Approximately 60 minutes.

It's all about risk versus confidence. The business world constantly worries about risk. And to reassure themselves, business leaders ask for any sort of proof that an idea is going to be a good investment. Cue the numbers come marching past. Numbers seem to represent "reliable knowledge." Business leaders look askance at words, stories, and descriptions—these seem to be open to interpretation. Unreliable. Not worth the time to gather. And thus many organizations go about their business half-informed. The human half of the picture is missing. Practical empathy helps fill in the missing knowledge. It leads to even greater confidence and clarity of direction.