Thursday, April 2 (10-11 am Mountain
The voice is what people hear on social media – but are they really listening? Are they engaged? Davis Erin Anderson and Cheryl Yanek will address how to fine-tune the personality of social media efforts to take it beyond just the voice. Learn how to adjust the voice to communicate with specific audience groups, across and within platforms. Colleagues who may have their own social media contributions don't always "get it". At this webinar, you will learn how to gain buy-in, build trust, and work collaboratively to ensure reader preferences and manager preferences are aligned; achieve a consistent voice, no matter who is posting; and find and write engaging content when social media is only one part of the many parts of your job.
For more information and to register for this program, visit: http://calendar.sla.org/index.php?eID=424