Wednesday, March 11, 2015

Jun'15: Creating a Marketing Plan for Your Library (UWMadison SLIS-CES)

June 1 - 28

Whether big or small, heavily used or not, you need to market your library. With competition in our communities and online services ripe for the picking, library marketing is critical to spread the word about who you are and what you provide. Great marketing starts with a proactive marketing plan to "sell" the library to your users, and even more importantly, your non-users.  Your marketing plan can be simple and does not have to involve a large budget. This course will guide you through developing marketing strategies and an attainable, written marketing plan.