Tuesday March 31, 2015 / 11:00 am - 12:30 pm Central Time
http://www.ala.org/lita/beyondanalytics
This brand new LITA Webinar shows how Marquette University Libraries have installed custom tracking code and meta tags on most of their web interfaces including:
• CONTENTdm
• Digital Commons
• Ebsco EDS
• ILLiad
• LibCal
• LibGuides
• WebPac
• and the general library website.
The data retrieved from these interfaces is gathered into Google’s
• Universal Analytics
• Tag Manager, and
• Webmaster Tools
When used in combination these tools create an in-depth view of user behavior across all these web properties.
Cost:
• LITA Member: $39
• Non-Member: $99
• Group: $190
