Friday, March 6, 2015

Mar'15: Beyond Web Page Analytics: Using Google tools to assess user behavior across web properties (LITA)

Tuesday March 31, 2015 / 11:00 am - 12:30 pm Central Time

This brand new LITA Webinar shows how Marquette University Libraries have installed custom tracking code and meta tags on most of their web interfaces including:
• Digital Commons
• Ebsco EDS
• ILLiad
• LibCal
• LibGuides
• WebPac
• and the general library website.
The data retrieved from these interfaces is gathered into Google’s
• Universal Analytics
• Tag Manager, and
• Webmaster Tools

When used in combination these tools create an in-depth view of user behavior across all these web properties.  

• LITA Member: $39
• Non-Member: $99
• Group: $190