1.5 CEUs | Cost: $175 Jan 2-29, 2014
This four-week course will aid participants in assessing and improving
their library's social media program. Participants will compare a
variety of social media pages for a variety of libraries, in order to
think about what works and what doesn’t in using social media to do
outreach for such institutions. They will also look at different ways of
evaluating an effective presence and devise their own performance
metrics to measure effectiveness over time. Participants will also draft
social media policies (if they don't have them) or revisit existing
policies based upon what they have learned and what goals they have for
their social media presence. The metrics and policies should be related
to each other, and will be resources that can be taken into the
workplace at the conclusion of the course. The format of the course is
hands-on and interactive, and asks participants to actively engage with
the instructor and each other as they discuss effective social media
strategies and construct policies.
http://libraryjuiceacademy.com/051-social-media.php
