Thursday, February 6, 2014

Mar: The Magic of Marketing Databases (Library Journal)

Wednesday, March 5th, 2014, 2:00-3:00 PM ET/11:00 AM - 12:00 PM PT

SPONSORED BY: EBSCO/NoveList and Library Journal

Libraries are constantly challenged on how to get their customers to use the databases they purchase. This webinar will demonstrate how, with just the right mix of marketing and advertising magic, your library can increase usage of any database. That’s really what great advertising is all about!

Join expert marketer Nancy Dowd, author of Bite Sized Marketing: Realistic Solutions for Overworked Librarians, and Ryan Maxey, a graphic designer fresh from NYC, as they inspire you with ideas and examples that will turn around your database marketing.

To inspire you and help you get started this webinar will:
- Discuss specific advertising strategies for databases using web, email and social media
- Give examples of messaging that will drive your customers to use your databases
- Share model database advertisements that will inspire you