MBA in a Day – Marketing Thursday, March 20, 2014 12:00 - 1:30 PM
MBA in a Day – Management Friday, April 4, 2014 11:00 AM - 12:30 PM
MBA in a Day – Accounting Thursday, May 01, 2014 2:00 - 3:30 PM
MBA in a Day – Finance Thursday, May 15, 2014 2:00 - 3:30 PM
This webinar is adapted from a previously offered, full-day Preconference. It’s designed for new business librarians, generalists who have assumed responsibility in business librarianship, or librarians who handle business reference-related inquiries in all types of libraries including academic, public and special libraries. There are four sessions in total: Accounting, Finance, Marketing, and Management. Each session will provide librarians with a broad conceptual understanding of business topics in that business discipline (concepts are emphasized over sources).
Attendance of all four sessions is not required. Each session is self-contained.
Marketing
Marketing is happening all around us, all the time. We know it is
important, but do we understand it? This webinar does not focus on
information sources or research tools, nor is it a workshop on library
marketing. Instead, it teaches the concepts and principles that underlie
business patrons’ needs and library promotional efforts, but are often
not clearly understood.
Management
Management crosses disciplines and
industries. It includes Planning, Organizing, Staffing, Leading,
Evaluating, Reporting, Budgeting, and Innovating. This webinar does not
focus on information sources or research tools.
Accounting
Accounting is often called the language of business. Having a basic
understanding of accounting can be very helpful in understanding an
organization’s finances and in answering business reference questions.
This webinar does not focus on information sources or research tools.
Instead, “MBA in a Day: Accounting” will provide a basic understanding
how accounting statements work by showing the accounting entries used
for a sample business over the course of a year.
Finance
The field of finance can be separated into three major branches:
corporate or managerial finance, capital markets and investments. . This
webinar does not focus on information sources or research tools.
Instead, “MBA in a Day: Finance” will focus on concepts from all three
of these areas, with emphasis on concepts that are most useful to a
librarian in public and academic libraries who must provide business
reference. The session will cover topics such as financial theories,
risk and reward, company financials, industry ratios, equity markets.
Marketing webinar learning outcomes:
1. Gain essential literacy in marketing concepts, principles, strategies, and techniques.
2. Improve the clarity and confidence with which they can meet the marketing-related needs of library users.
3. Add perspective and understanding to their own efforts at marketing and promotion.
Management webinar learning outcomes:
1. Gain understanding of basic management concepts and theories, and how these are applied in practice
2. Learn how management is taught and what common projects are assigned
3. Add perspective about what reference questions might be answered via management literature and resources
Accounting webinar learning outcomes:
1. Gain essential literacy in basic accounting concepts, theories, and principles.
2. Improve the confidence with which they can meet the accounting-related needs of library users.
3. Add perspective and understanding to their own efforts at
handling accounting reference and research (note that specific sources
are not covered in the webinar).
Finance webinar learning outcomes:
1. Gain essential literacy in financial concepts, theories, and principles.
2. Improve the confidence with which they can meet the finance-related needs of library users.
3. Add perspective and understanding to their own efforts at
handling financial reference and research (note that specific finance
sources are not covered in the webinar).
Registration fees for each:
$40 for RUSA members
$50 for ALA members
$65 for non-ALA members
$35 for ALA student members and retired members
http://www.ala.org/rusa/mba-in-a-day
