This webinar will discuss why it's important to collect data about your web site and services, and how this data can create a foundation for assessment and improvement initiatives. Specific tools to be demonstrated will include Google Analytics and Loop11.
By the end of this webinar participants will:
- Understand specific principles and tools for web-based use testing
- Learn methods for conducting web site testing online
- Have a greater awareness of the role and usefulness of web analytics and the data it provides
- Understand how to apply web analytics data to discern success with web site interactions
Target audiences: library managers and administrators, Web/Online services librarians, assessment librarians, and anyone interested in assessment.
LLAMA member: $49
Non-LLAMA member $59
LLAMA group rate (5 or more people at one site) $199
Non-LLAMA group rate (5 or more people at one site) $239
Register online: http://tinyurl.com/3zhtecm