May 4-29, 2015
This four-week course will aid participants in assessing and improving their library's social media program. Participants will compare a variety of social media pages for a variety of libraries, in order to think about what works and what doesn’t in using social media to do outreach for such institutions. They will also look at different ways of evaluating an effective presence and devise their own performance metrics to measure effectiveness over time. Participants will also draft social media policies (if they don't have them) or revisit existing policies based upon what they have learned and what goals they have for their social media presence. The metrics and policies should be related to each other, and will be resources that can be taken into the workplace at the conclusion of the course. The format of the course is hands-on and interactive, and asks participants to actively engage with the instructor and each other as they discuss effective social media strategies and construct policies.