May 4-29, 2015
Surveys are one of the most useful and least expensive ways to gather information about your patrons! This course will orient participants on basic survey procedures, techniques, tips, and tricks. Topics will include sampling and response rate, question/response design, interpreting results, and ethical questions. The course provides readings, hands-on exercises, example survey questions and response patterns, discussion, and up-to-date online resources. Participants will finish the course prepared to collect and analyze survey data from library users on a number of different topics.
This course is part of our Painless Research Series, which provides an overview of basic research techniques needed by library managers and other staff in different workplace sectors, such as service quality, customer satisfaction, and operational metrics, or in specific tools such as surveys and focus groups. Participants develop skills in formulating typical research questions and strategies, making use of existing studies and data, collecting and analyzing data, and tailoring presentations for different audiences.