Dates: June 1-26, 2015
This four-week course will cover a selection of user research methods, including user interviews, focus groups, surveys, observational studies, and A/B testing, that can be used to answer questions other than those typically answered through usability testing. In this course, you will learn the strengths and limitations of each type of study, the kinds of questions each can answer, as well as how to design these types of studies. You will consider good practices when interviewing, potential problems when creating surveys, and how to set up observational studies and A/B tests. We will also consider how best to follow up on what you learn through your studies.