Thursday, April 30, 2015

Jun'15: Getting to Know Your Users through Interviews and Focus Groups (Library Juice Academy)

http://libraryjuiceacademy.com/097-interviews.php

Dates: June 1-26, 2015
Price: $175

How do we know what our library users are thinking? Listen to their stories! The purpose of interviewing is to discover the in-depth experiences and perceptions of others—just what we need to know about our ever-changing clients. This course provides participants with the basics in good interviewing techniques and tips, including interview structure, length, and interviewer demeanor. Participants will learn how to ask the right questions and follow up smoothly to gather more detail. Participants will learn how to interpret and report respondents’ stories reliably and accurately, and to recognize and correct interviewer bias. The course will provide readings, exercises, discussion, and online resources.